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体育平台app Web Design  /  体育平台app  /  Video: Mike Blumenthal on review attribution in local search

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In part one of my recent interview with Mike Blumenthal, local 体育平台app expert and co-founder of customer experience management platform GatherUp, we spoke about the lack of resources Google allocates to addressing spam on Google Maps [1] . Here, in part two, we talked about the importance of review attribution for local businesses on Google Maps.

Reviews are not just a way for you to get stars on your Google Maps listings but a way for you to listen to what your customers are saying. You can use these reviews as a content driver for your content strategy.

Reviews can also be used as a way to learn more about your competitors, a competitive intelligence solution, if you will.

While Google may not invest a lot in spam mitigation in Google Maps, it does invest a lot in other areas.

Here is part two of our interview:

[embedded content]

If you’re a search professional interested in appearing on Barry’s vlog, you can  fill out this form [2]  on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by  clicking here [3] .


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick [4] , a NY based web consulting firm. He also runs Search Engine Roundtable [5] , a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry [6] and he can be followed on Twitter here.

References

  1. ^ lack of resources Google allocates to addressing spam on Google Maps (searchengineland.com)
  2. ^ fill out this form (www.seroundtable.com)
  3. ^ clicking here (www.youtube.com)
  4. ^ RustyBrick (www.rustybrick.com)
  5. ^ Search Engine Roundtable (www.seroundtable.com)
  6. ^ Cartoon Barry (www.barryschwartz.org)

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Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

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