Your data is the key to unlocking search marketing success. Transforming it into valuable insights that drive more awareness, leads, and revenue is a skill all marketers need to master.
Together with hundreds of fellow search marketers, you’ll unlock a tactic-rich agenda  that explores essential analytics and reporting issues — and walk away ready to improve search results, execute competitive intelligence reports, and efficiently demonstrate KPIs .
Here’s a rundown of what you get:
- Kick off with Why We’re All Getting Search Reporting Wrong In 2021  , an exclusive keynote from Search Engine Land’s new Director of Search Content, Carolyn Lynden. You’ll learn best the questions to ask in your reporting to ensure your data is clean and focused on what moves the needle .
- Then, choose between 体育平台app or SEM/PPC — and embark on a four-part learning journey… from configuring measurement tools to understanding the future capabilities and implications of Google Analytics 4. You’ll build your knowledge step-by-step and effectively execute tactics back in the office .
- Responsible for both 体育平台app and PPC? Both tracks are included with your $149 All Access pass! Choose one to attend live and watch the other on-demand for a truly comprehensive training experience .
- Wrap up with expert tips for Using Google Analytics Data To Map Digital Strategy Success  , presented by digital strategy, 体育平台app , and GA expert Colleen Harris.
- Don’t miss the chance to ask speakers your specific questions during Overtime (live Q&A) and engage with like-minded peers during community meetups.
- Hungry for more? Add a live, interactive workshop  to your agenda to dive deep into Google Tag Manager or 体育平台app and developer communications !
- ^ SMX Report (marketinglandevents.com)
- ^ tactic-rich agenda (marketinglandevents.com)
- ^ Why We’re All Getting Search Reporting Wrong In 2021 (marketinglandevents.com)
- ^ Using Google Analytics Data To Map Digital Strategy Success (marketinglandevents.com)
- ^ live, interactive workshop (marketinglandevents.com)
- ^ get your All Access pass for just $149 (attend.marketinglandevents.com)
- ^ Register anyway (attend.marketinglandevents.com)
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