Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23[1]. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were “global” updates that targeted both web results and image results, Danny Sullivan of Google told us. The announcement. Here is Google’s two part announcement: The...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how did you learn 体育平台app or PPC? I did an informal Twitter poll a bit back and only 2% of respondents learned their craft formally in a classroom (IRL or...
Only 2% of 体育平台app or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll[1] I issued this week. The other 98% of us learned in trial by fire (hands-on), took DIY courses, or had a mentor to help us along the way. That last one is often key in helping many search marketers level up in the industry. Mentorship is not only beneficial to the mentees, but to everyone involved. In fact,...
Ever wonder how your various HTTP status codes or how your network or DNS responds to GoogleBot may impact how well your site performs on Google Search? Well, Google has published a new guide and help document detailing how HTTP status codes and network or DNS errors impact your Google Search performance. The document. You can access this document[1] within the Google Search Central documentation area. It is broken down into: HTTP status codes 2xx codes 3xx codes 4xx codes 5xx codes Network...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, do you hate Google Analytics 4? Chatter on Twitter[2] this week indicates that many marketers are not adjusting well to Google’s change in their reporting platform. One of the big differences[3]...
Google is testing a new search feature that tells the searchers when the results for their query are new and thus possibly unreliable. The notice reads : It looks like these results are changing quickly. If this topic is new, it can sometimes take time for results to be added by reliable sources. “When anybody does a search on Google, we’re trying to show you the most relevant, reliable information we can, but we get a lot of...
The competition for site traffic, users’ attention and trust is constantly intensifying, and now, people have more choice than ever about where they can go to find the information or products they’re looking for. That’s why search engines like Google are emphasizing expertise, authoritativeness and trustworthiness (E-A-T)[1] as a measure of content relevance and quality. Demonstrating a high degree of E-A-T not only improves your chances of ranking higher on relevant queries, it also helps to insulate...
Google has moved back its timeline to block third-party cookies in Chrome, according to an announcement[1] this morning. “While there’s considerable progress[2] with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” said Vinay Goel, Privacy Engineering Director with Chrome. The delay will allow the web community to convene and further discussions on the topic, allow regulators to understand and provide input, and for advertisers to adjust their services, said the...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, could the industry’s biggest players win over privacy enthusiasts? Brave, the privacy-centric browser, recently made its search engine available as an open beta. And last week, DuckDuckGo boasted about its 55%...
Google has announced yet another Search update they’re calling a “spam update.” The spam update runs today, and Google said it will also officially “conclude today.” The company also said it will once again run another spam update next week and will inform us when that update has started and concluded. These updates are one-day updates and do not roll out over a multi-day period like Google’s core updates typically do. More details. “As part of our...