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体育平台app Web Design  /  体育平台app  /  Video: Dan Toplitt, SVP, Head of US 体育平台app at Reprise Digital, on enterprise 体育平台app


I had the opportunity to catch up with an old work colleague, someone I worked with outside of the 体育平台app space ages ago. His name is Dan Toplitt [1] , he is now the senior vice president and head of US 体育平台app at Reprise Digital.

We spoke about how we first met, probably over 10 years ago. We also spent a lot of time talking about how enterprise 体育平台app is less about focusing on Google’s algorithm updates and more about following the best practices that Google has been communicating for years now. One thing that excites Dan is how local and shopping are becoming more and more important in search. We spoke about some of the changes Google My Business made around COVID but it goes well beyond those changes.

We also spoke about passage ranking [2] , but that was when the news first came out about this topic and everyone, including the two of us, were a bit confused by Google’s explanation around what it is and is not.

Here is the video:

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If you’re a search professional interested in appearing on Barry’s vlog, you can  fill out this form [3]  on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by  clicking here [4] .

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick [5] , a NY based web consulting firm. He also runs Search Engine Roundtable [6] , a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry [7] and he can be followed on Twitter here.


  1. ^ Dan Toplitt (
  2. ^ passage ranking (
  3. ^ fill out this form (
  4. ^ clicking here (
  5. ^ RustyBrick (
  6. ^ Search Engine Roundtable (
  7. ^ Cartoon Barry (

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