Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced  Tuesday. When enabled, existing and future remarketing lists created from sub-accounts are automatically shared with manager accounts.
How it different than before. When continuous audience sharing was first introduced  , it could only be done at the manager account-level and it only enabled manager accounts to share audience lists with sub-accounts.
Now, audience lists can be shared from sub-accounts to manager accounts as well.
Be aware. Audience lists may be confidential or proprietary. Before sharing a list with another account, ensure that you’ve received permission from the account that owns the list, Google says on its remarketing list help page  .
Why we care. Continuous audience sharing may help PPC professionals save time that would otherwise be spent creating new audience lists or manually selecting audiences from individual accounts.
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