30-second summary: The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s After years of analyzing data, I found that UX is a critical ranking factor for SEO If you’ve exhausted all your SEO techniques but still don’t see a considerable movement on your website or rankings – you’re probably losing at user experience (UX) Adobe Research’s Sr. Web Engineer, Atul Jindal condenses years of his experience and...
In a new short series of posts, we highlight some of the useful tools and techniques for developers and designers. Recently we’ve covered CSS generators[1], SVG generators[2] and accessible front-end components[3]. This time we look into templates and tools for building and designing HTML emails. Don’t miss the next one[4]. Table of Contents Below you’ll find quick jumps to particular components that you might need. Scroll down for a general overview. Or skip the table of contents[5]. Getting Started...
Google has been talking about the Core Web Vitals tool and the Page Experience Update for about a year now. With the update scheduled to roll out in May 2021, now is the time to make sure your websites are prepared for it. It’s taking a lot of the best practices Google has recommended over the years and making them an official part of the search algorithm, so not taking this seriously could negatively impact your sites’...
If you’re looking for actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Create[1] — happening online tomorrow, April 13, from 11:00am – 5:30pm ET. Your $149 All Access pass unlocks a deep-dive, three-track program[2] that explores critical issues in SEO and PPC content strategy — including the growing impact of AI, determining audience intent, improving Smart Campaigns success rates, delivering consistent copy experiences, and loads more. You’ll attend tactic-rich sessions, live...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, Google’s Panda algorithm update[2] rolled out globally, in English, a decade ago. Businesses and search professionals here in the U.S. got a taste of it about two months prior to the...
Here is part two of the interview with Fay Friedman, the Director of SEO and Marketing of AJH Co. In part one we spoke about e-commerce SEO vs property management SEO[1]. Here is part two, we talk about some very specific SEO topics including duplicate content, featured snippets and people also ask. We all know that duplicate content is not some sort of penalty[2] but rather, it is about managing which of your pages you want Google...
[unable to retrieve full-text content]Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe […] The post Popular Design News of the Week: April 5, 2021 – April 11, 2021 first appeared...
In an article published this week[1] by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but such gestures do not signal a commitment to fair wages, safe working conditions, or a willingness to pay their share in taxes, let alone racial egalitarianism in all but the most cosmetic sense. They are merely brand management.” If that’s true, then perhaps...
Given all the drama, panic and fear that dominated 2020, we are seeing brands tone down their usage of color in 2021. Businesses, their customers, and the population as a whole have had to make adjustments. and may have to make even more as we prepare for what will be the new normal, whatever that new normal will look like. This applies to web designers as well. While design trends may tend to change with time, some are...
About The Author Victor is a Philadelphia based researcher, author, and speaker. His book Design for the Mind, is available from Manning Publications. Victor frequently writes … More about Victor ↬[1][2] UX practitioners can play an important role in growing the UX maturity of the organizations and product teams they work with. This final article in a three-part series presents two additional tactics that are critical for achieving and maintaining higher levels of UX maturity: education of UX...
Inclusive design is all about designing sites with everyone in mind instead of designing for your own preferences. It’s an essential component in a professional-grade site and the cornerstone of a successful project. Accessibility (A11y for short) is the technical branch of inclusive design. Accessibility is a science: it knows what markup is required to make the text available to the visually impaired; it knows the minimum button size for someone with limited motor control; it knows...
We all get excited about new projects; we’re daydreaming about possibilities from the first contact with a potential client. Most professionals have an established onboarding process, with contracts to sign and business assets to acquire; if you’re a coder, you probably set up a fresh new repository; if you’re a designer, you create a new project folder. All of us start imagining how the case study will look in our portfolio. But few, if any, plan for...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and we’ve got a new search ranking algorithm update for you today. Yesterday afternoon, Google launched a new ranking algorithm aimed at rewarding high-quality product review content. Google is calling it...
Google said[1] on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions in Search results.” That basically means the math it uses to display impression metrics in the performance report was changed to be...
30-second summary: Find out how Clubhouse differentiates itself within the sea of social media apps Clubhouse has turned its voice-only design from a potential constraint into its key strength Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!) Because the app is so new and fresh it took some time, but many brands are now using Clubhouse Wherever there are influencers, advertisers aren’t far behind Just this week Clubhouse announced a new monetization...
Google announced[1] a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. Reviews that are written in a way that has “insightful analysis and original research” will be rewarded, especially “content written by experts or enthusiasts who know the topic well,” Google said. Google product...
About The Author Ismael has been working during the last 13 years inside design teams in small and big sized companies from many different sectors like news media, design … More about Ismael ↬[1] Have you ever struggled to get the green light on your design proposals? Do you feel like your design process needs to be formalized? Is the COVID19 era becoming a challenge for you when working remotely as a designer? Then keep reading to get...
Good morning, Marketers, and SMX Create is less than a week away! I’m looking forward to ALL the sessions we have in store for you, but here are a few I think you won’t want to miss. Planning content that actually ranks with Aja Frost, Head of EN SEO at HubSpot You’ll learn how to set goals around content, identify your audience and their needs, determine your content angle based on those needs, and use that data for effective...
It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an entity we should pause to appreciate more. In my recent book (Ponderings of a PPC Professional), I devoted an entire chapter to the remarkable nature of the search...
Web design is an ever-evolving field. Those of us that have been in the industry a long time (i.e., six months plus) have seen the launch of more products, the establishment of more ideas, and the promise of more growth than most industries see over a whole career. While the tools we use, the terminology we employ, and the goalposts we shoot for are constantly changing, core skills are transferable and long-lasting and will ensure you not...
Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications[1] with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list of changes that merchants need to be aware of. The following are changes that started taking place on April 6, 2021. Checkout price enforcement....
About The Author After her apprenticeship as an application developer, Ramona has been contributing to product development at shopware AG for more than 5 years now: First in … More about Ramona ↬[1][2] Unreliable tests are a living nightmare for anyone who writes automated tests or pays attention to the results. Flaky tests have even given folks nightmares and sleepless nights. In this article, Ramona Schwering shares her experiences to help you get out of this hell or...
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, here’s what I learned from last week’s #SEOchat[2] that I had the honor of hosting. There wasn’t a consensus on the validity of SimilarWeb’s stat that nearly 65% of Google searches...
Google announced[1] a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. We’ve been expecting[2] Google Search Console to support regular expressions for the past year or so and now it is here. Regular expressions, also known as regex, is a way to do advanced search and replace for...
Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced[1] Tuesday. When enabled, existing and future remarketing lists created from sub-accounts are automatically shared with manager accounts. Continuous audience sharing settings in Google Ads. Image: Google.How it different than before. When continuous audience sharing was first introduced[2], it could only be done at the manager account-level and it only enabled manager accounts to...