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体育平台app Web Design  /  体育平台app  /  What are PBNs and should you use them?


30-second summary:

  • Private Blog Networks (PBNs) are a  huge part of the 体育平台app industry and wh ilst getting backlinks is still a key driver in  the Google search algorithm, PBNs will always be the source of debate and interest amongst 体育平台app practitioners.  
  • PBNs have different uses and interpre tations but can be used to point links to your site, sell links, or just simply add your home page links on them.
  • Will you get penalized if you use PBNs? Should you consider using it? Read on to find out what experts and Tudor Lodge Consultants say.

Private Blog Networks (PBNs) are a  huge part of the 体育平台app industry and wh ilst getting backlinks is still a key driver in  the Google search algorithm, PBNs will always be the source of debate and interest amongst 体育平台app practitioners.  

If you have ever bought a domain or run a website that ranks on Google, you are probably accustomed to getting ema ils from PBNs on a daily basis  and they will tend to offer you a  list of links that you can buy. The emails you receive will typically be called:

  • “High Quality Guest Posting”
  • “Guest Posting Service”
  • “High DA Quality Sites”  

But should you be paying to add these links to your website? And what is the damage?

Content created in collaboration with Tudor Lodge Consultants [1] .

What Are PBNs?

PBNs are very simply blogs or old websites with domains  that have expired, but still, have a lot of value due to gaining thousands of historical backlinks.   

Anyone can buy these domains once they expire or sometimes they are bought via an online auction.

But it is the ability to use this expired site, maybe re-design it, add some fresh content, and then start adding or selling links from this site to boost your 体育平台app [2] rankings or for commercial gain.    

Example suddenly expires but has generated thousands of backlinks over the years. Now the site is available to buy, I will redesign it, add some new content, and start pointing links to my own sites and then start selling the links to other people too.  



Pe ople will sell links on PBNs  anywh ere from $10 to $1,000 per link and when you are looking to justify or scale your 体育平台app spend, it is easily measurable to know what you get for $1,000, $5,000 or $10,000.

Equally, a PBN [3] can just be a news site or blog that purposely sells links for income.  

Prior to 2014, buying links from PBNs was a quick and highly successful way to rank any website, in any industry across finance, money, fashion, insurance – you name it.  

However, over the last few years, Google has started to penalize any PBN site and who they link to, considering this a quick gaming of the system and anti-Google guidelines. Get on the wrong side of Google and you are looking at a serious penalty in your rankings or total blacklisting altogether. Wake up one morning with a penalty and your business model changes overnight.  

Different  uses of PBNs

PBNs have different uses and interpre tations, but can be used in the following ways:  

1. Point links to your site

Take an expired  domain, set up a new website and start writing articles and include links to your own websites.   

2. Sell links

You can sell links to other 体育平台app companies or practitioners – however, this is considered malpractice and anti-Google guidelines.  

3. Just add them to your homepage

You can purchase multiple PBN sites, re-design them and just ad d your links on every homepage (which  is considered the  highest trust flow).  

Will my website improve if I use PBNs?

In the world of grey hat or black hat 体育平台app , using PBNs can  theoretically  improve your website’s search results.   

Certainly in the short-term, an influx of links from websites with high DAs will give you an instant boost.  

For many 体育平台app businesses and online companies, PBNs is the way they conduct an 体育平台app strategy and essentially do business.

If they can stay clear of penalties, PBNs are attributed to ranking some of the top search positions on Google – certainly for industries that attract shady techniques such as loans, web hosting, casinos and pornography.  

Will I get penalized if I use PBNs?

If you are using PBNs to acquire links, you are walking on a constant tightrope and  risk  of getting penalized by Google. You may not be automatically downgraded – but all it takes is one Google update or algorithm shift for this to change overnight.  

Presumably, if you did nothing but  by links from PBNs for  years and years, at some point, you will face a penalty and then need to look at removing them to restore your rankings.  

In some respect, more experienced  体育平台app s are able to balance PBNs with a clean approach – and this might include creating natural content, a strong user experience, generating clean and natural links and also doing regular link disavows.  

PBNs run a risk of a Google penalty

Source: DP TECH Group

What the experts say

Seb Atkinson, Head of 体育平台app at Know Your Money explains,

“PBNs are seen as a quickfire way to buy links and boost your rankings – but this is very much an old technique and today is likely to attract penalization. Your best approach is to create unique, interesting content that provides real insight into a topic, making it genuinely link-worthy so people can naturally link back to it.”

Ian Sims, Director of Badger Loans commented,

Working in the payday and short term loan space, I am inundated daily by emails with people offering me links from PBNs. I tend  to stay clear of this because although  it might give me a quick boost in rankings, a potential penalty could be very costly for our business. I get annoyed when I see other sites ranking on page 1 and they have clearly used this approach – but I know that  their success may be short-lived .”

Andrew Speer , Consult ant for Fund Ourselves explains ,

I have worked in 体育平台app for almost a decade and originally PBNs were a proven source of link-building and the status quo. It wasn’t until algorithm updates like Panda and Penguin that started to reward clean content and link-building and with this PBNs have gone out of favour with Google, despite still being used by tonnes of people across the US and the world. But if you were to start learning about 体育平台app today, this is something that you would stay clear of for sure.”


There is an argument that using PBNs [4]  as part of your link building strategy could be successful for more experienced 体育平台app s.  

But in reality, Google is known to changing their goalposts and revelling in such a high-risk strategy is unlikely to go down well with investors, clients and business partners.  

It may not be if you get a Google penalty, but when.   

Our conclusion?  Stay away from PBNs.

 The “will I get penalized” section suggests PBNs could be used by experienced 体育平台app s but the conclusion doesn’t really support this.  

Maybe the main downside of PBNs could be highlighted more, for example, you will always have a risk of a penalty on your site as Google is known to move the goalposts over time. This could be a risk that your investors/clients/business partners are not comfortable with.

More about:


  1. ^ Tudor Lodge Consultants (
  2. ^ 体育平台app (
  3. ^ PBN (
  4. ^ PBNs (

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