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体育平台app Web Design  /  体育平台app  /  How the global lockdown is changing user behavior and digital consumption

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30-second summary:

  • Social media apps, online games, st reaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period. 
  • Ecommerce  is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19.
  • Apps and services with a subscription model are seeing a rise in their revenue.
  • As per a  report  by the Guardian for the UK,  Facebook  has witnessed 300 new local  Coronavirus  support groups, whose combined membership now totals more than a million people.
  • More detailed pointers on how global lockdown is changing user behavior and digital media consumption.

The outbreak of the COVID-19 pandemic has pushed the world  to stay inside their homes. This has further forced them to spend more time reading, streaming, and consuming online content. As per a report, the number of minutes spent by readers on news sites h as increased by roughly 46% when compared to the data pertaining to the same time last year. With social distancing and self-isolation being practised by a major part of the world’s population, this has become the new normal.    [1]

Social media apps, online games, st reaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period. People working from home are also high consumers of video conferencing and collaboration apps such  as Microsoft Teams. Overnight, it is apps like  Zoom  that have become the primary social platform for millions of people.  

Online learning has further brought families to the common avenue of  digital  content consumption. This will cause a major overall shi ft in user behaviour. This also changes the way brands and influencers will do their business with the new-normal audience. As per a study, the majority of social media users now believe that the fact that they are confined to their homes, their social media usage h abits will increase significantly. And that’s true.

Top digital media consumption trends amidst global lockdown

  • Video calling is at the centre of digital consumption.
  • Geographical locations experiencing strict lockdowns are the ones experiencing huge spi kes in digital consumption.
  • Online gaming is the world’s favorite pastime.
  • Ecommerce is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19.
  • Companies mandating remote working for employees is  fu rther bringing these trends to a full circle.  
  • Gen Z is consuming more online video content.
  • Millennials are all about content across various media types, that is, online video, online TV, and broadcast TV.  
  • Gen X is more into watching TV as well as online TV conte nt.
  • Apps and services with a subscription model are seeing a rise in their revenue.

User behavior and digital media consumption

Source:  Visual Capatalist [2]  

The fact that we are experiencing the atrocities of COVID-19 and t he hope to recover from it someday has also brought about the realization that things will change and the fear will keep lurking. A  Mckinsey  study in China has brought about the finding that even after the outbreak ends, consumers are likely to go online f or their shopping needs, be it grocery. So, here’s how the global lockdown is changing user behavior and digital media consumption.  

The rise of online communities  

Communities had so become a thing of the past, but that was pre-c oronavirus  times. With everybody forced to stay home, the anxiety meters have been high and there are just so many communities coming up in a tryst to support the people. This has further str engthened the existence of online communities.   

As per a  report  by the Guardian for the UK,  Facebook  has witnessed 300 new local  Coronavirus  support groups, whose combined membership now totals more than a million people. People are becoming a part of several quarantine  communities that help them stay s ane by offering enough engagement  through  live chat  and other communication means.   [3] [4]

Online hangouts  

Social engagement and hanging out with friends is something that the people simply give up. Human interaction is one of the basic needs. People are still wa nting  to be able to hang out with their friends and loved ones from the comfort of their homes using tools of the technology. For example, going out to the movies has been replaced by the use of services such as the ‘Netflix Party’.   

Zoom video calls have  also managed to become the primary video call service used by the  netizens  for work as well as leisure purposes. To meet the demand,  Whatsapp recently brought the update of adding up to 8 people on a video call. The need of the time, aye.

Fighting fake ne ws  

The time before the COVID-19 effects completely dawned upon us, people really had little consideration about fake news updates floating over the social media. It was always a fly-by moment that people chose  to shrug off. However, with what now lies in f ront of us, new digital media consumption wave has made people more sensitive to the way they perceive new information updates. They are open to consuming verified news instead of just any news piece floating out there. The global lockdown has definitely h elped people identify the threats posed by Fake News and to not fall for it.   

Quarantine internet activities

If you are an active part of the internet quarantine parade, you must have definitely come across some sort of Instagram  or  Facebook  challenge by  now. If not, you must have definitely witnessed how people are going crazy about cooking. The kitchen now seems to be the best quarantine activity hangout for families, with  YouTube becoming the best navigator  for trying out new DIYs and food recipes.    [5]

Th e outbreak has changed entertainment habits.

Here’s a breakdown of the most popular activities in quarantine

  • Watching more news coverage  
  • Watching more shows/films  
  • Spending more time socializing as a family  
  • Spending more time on social messaging  
  • Hobbies/pastime have fo und their way back  
  • Cooking is the new international hobby  
  • Videogames, mobile gaming engagement is set to reach record levels  

Global digital acceptance and adoption  

All of us know people in our lives who were immune to social media and technology and their  acceptance as a way of life. However, COVID-19 has changed this legacy thought process for many and brought them on-board with the idea of trying out these things for good. Therefore, we see a large number of boomers joining social media or simply indulgi ng with the tools of technology around them.   

Conclusion

The digital environment has changed and so have people’s digital media consumption habits and patterns. B rands are trying to evolve and react relatively quickly to the change reflected by the surge in social media consumption as it unfolds. The new normal is here with the massive shift in consumer behavior that highly impacts brands, influencers, and business es forever.  

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References

  1. ^ pushed the world (www.searchenginewatch.com)
  2. ^ Visual Capatalist (www.visualcapitalist.com)
  3. ^ report (www.theguardian.com)
  4. ^ through live chat (ecommercebooth.com)
  5. ^ YouTube becoming the best navigator (www.statista.com)

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