PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

+1-971-599-3330

info@seowebdesignllc.com

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design / SEO  / Google launches featured snippet to web page content highlight feature

Google launches featured snippet to web page content highlight feature

For the past couple of years Google has tested highlighting content on a web page based on clicking on a featured snippet from the Google search results. This was being tested both on desktop[1] and mobile[2].

This is now live and works on most Google featured snippets and on most web browsers.

The confirmation. Danny Sullivan from Google said[3] on Twitter this feature went live last week after years of testing. Danny said “we’ve done this regularly with AMP pages since December 2018. We tested with HTML pages last year, as noted. We now do it regularly HTML pages, since last week.”

We’ve done this regularly with AMP pages since December 2018. We tested with HTML pages last year, as noted. We now do it regularly HTML pages, since last week. More info here: https://t.co/z0AP78h1qH[4]

— Danny Sullivan (@dannysullivan) June 3, 2020[5]

How it works. Do a search on Google on desktop or mobile, and if you see a featured snippet, click on it. After you click on it, Google may anchor you down and/or highlight the text on that web page that you saw in the featured snippet.

Here is an example search with a featured snippet:

When you click on it, Google highlights the text on the web page that was displayed in the featured snippet above:

More details. Danny Sullivan of Google linked to this help document[6] that says “clicking a featured snippet takes the user directly to the featured snippet text on the source web page. This happens automatically. There’s no markup needed by webmasters to enable a featured snippet. If a browser doesn’t support the underlying technology needed, or if our systems can’t confidently determine exactly where within a page to direct a click, clicking a featured snippet will take a user to the top of the source web page.”

Google later posted a bit more on Twitter:

Why we should care. With this, searchers may skip down past ads and/or call to actions to jump directly to the relevant content. SEOs should take measures to track if your site is doing this in Google search, and possibly replace your ads/call to actions in a more appropriate location.


About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick[7], a NY based web consulting firm. He also runs Search Engine Roundtable[8], a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry[9] and he can be followed on Twitter here.

References

  1. ^ desktop (searchengineland.com)
  2. ^ mobile (searchengineland.com)
  3. ^ said (twitter.com)
  4. ^ https://t.co/z0AP78h1qH (t.co)
  5. ^ June 3, 2020 (twitter.com)
  6. ^ help document (support.google.com)
  7. ^ RustyBrick (www.rustybrick.com)
  8. ^ Search Engine Roundtable (www.seroundtable.com)
  9. ^ Cartoon Barry (www.barryschwartz.org)

Powered by WPeMatico

sel@seowdllc.com

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.