PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

+1-971-599-3330

info@seowebdesignllc.com

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design / SEO  / Replay: BuzzFeed SEO lead talks the future of AMP

Replay: BuzzFeed SEO lead talks the future of AMP

[embedded content]

Next year, AMP will no longer be a requirement[1] for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to consider and an inside look at how BuzzFeed is approaching the situation, Matt Dorville, SEO manager at BuzzFeed, joined me for our AMP session of Live with Search Engine Land.

During the session, we discussed Google’s Page Experience update[2], how abandoning AMP may free up more revenue opportunities, AMP’s uncertain future and more. Here is the complete list of topics we discussed, with corresponding timestamps:

  • 1’00”: Summary of the Page Experience update and AMP restriction removal.
  • 4’25”: How important is it to get your content into the Top Stories carousel?
  • 6’30”: Is the Page Experience update actually news?
  • 9’22”: Top considerations for continuing to use AMP.
  • 12’30”: How does using AMP currently restrict ad revenue?
  • 19’05”: How shifting to a new CMS may impact AMP adoption.
  • 21’35”: Agency and in-house SEOs are reevaluating AMP differently.
  • 24’50”: How BuzzFeed is rethinking AMP.
  • 29’32”: How seriously is BuzzFeed considering Google’s Core Web Vitals[3]?
  • 31’50”: What does AMP’s future look like?
  • 36’00”: Considerations for using AMP as a canonical.
  • 38’30”: What will happen if AMP goes away?
  • 40’30”: What would need to happen for AMP to maintain relevance?
  • 42’10”: BuzzFeed’s branding strategy beyond the Top Stories carousel.
  • 45’05”: What will the AMP removal process be like?
  • 47’00”: What SEOs can do to prepare ahead of the AMP change.

For a more detailed discussion on the Page Experience update, which accompanied the AMP news, watch our Page Experience session of Live with Search Engine Land[4], hosted by Search Engine Land News Editor Barry Schwartz, featuring Aja Frost, head of content SEO at HubSpot, Marty Weintraub, founder of Aimclear, and Mike King, founder and managing director of iPullRank.

We at Search Engine Land hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices. If you have an idea for a session or would like to join a panel, email kbushman@thirddoormedia.com[5].


About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.

References

  1. ^ AMP will no longer be a requirement (searchengineland.com)
  2. ^ Page Experience update (searchengineland.com)
  3. ^ Core Web Vitals (searchengineland.com)
  4. ^ Page Experience session of Live with Search Engine Land (searchengineland.com)
  5. ^ kbushman@thirddoormedia.com (searchengineland.com)

Powered by WPeMatico

sel@seowdllc.com

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.