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体育平台app Web Design  /  体育平台app  /  The 2020 体育平台app Jobs Report


by Brian Dean · Updated

We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current 体育平台app job market.

In this new report you’ll learn:

  • Average 体育平台app position salaries
  • Skills that employers look for
  • How COVID-19 impacted 体育平台app job demand
  • Industries that hire the most 体育平台app s
  • Lots more

Let’s dive right into our findings.

Highlights and Key Findings:

1. The mean salary for a US-based 体育平台app professional is $60,548 per year.

2. Companies based in CA, CT, NY and NJ pay the highest annual salaries for 体育平台app pros (mean salary of $72.6k/year). Those located in UT, PA and IL pay the least (mean salary of $48.7k/year).

3. 体育平台app s that know how to code get paid more than those that don’t. Specifically, 体育平台app job postings that require knowledge of a specific programming language have a 7.3% media higher salary compared to similar job postings without a programming language requirement.

4. Companies hiring for 体育平台app talent post job titles that contain the terms “Senior 体育平台app manager”, “Head of 体育平台app ”, “体育平台app content writer”, “体育平台app account manager” and “Marketing manager 体育平台app ”, and “体育平台app digital marketing”.

5. Only 22.9% of 体育平台app job postings are for technical positions (for example, “体育平台app analyst”). The vast majority (77.1%) are looking for 体育平台app professionals with non-technical skills, like “体育平台app strategist”.

6. Cities that recruit the highest number of 体育平台app professionals include New York, San Francisco, Austin, Chicago, Atlanta and LA.

7. The most common skills that recruiters look for in an 体育平台app include “marketing”, “content”, “search”, “analytics”, “data” and “tools”.

8. The industries that are most interested in filling 体育平台app positions are: Advertising & Marketing, Staffing & Outsourcing, Internet, IT, Publishing, and Enterprise Software.

9. 29.8% of 体育平台app positions require a bachelor’s degree. Only 7% require a master’s degree. And 64.3% don’t have any degree requirements at all.

10. The most common programming languages required by companies hiring 体育平台app help are HTML, CSS, Javascript, Go, SQL and PHP.

11. The COVID-19 pandemic didn’t slow down the number of 体育平台app job postings. In fact, postings for 体育平台app positions seemed to slightly increase during the height of the crisis.

12. 63.4% of 体育平台app jobs require experience with a specific tool. The most common tools that employers cite are Google Analytics, SEMrush, Google Search Console, Moz, Ahrefs and Screaming Frog.

The Average 体育平台app Annual Salary is $60,548/Year. Although Salary Varies Significantly By City and State

We used [1] to find and analyze salary data for 体育平台app job postings in the United States.

We discovered that the mean annual salary for an 体育平台app position is $60,548 .

Average 体育平台app salary

However, this figure varies significantly based on a number of different factors. Namely, the city and state where the company is located.

First, we broke down the average 体育平台app salary by city. Here’s the full breakdown.

体育平台app salary by city

Perhaps not surprisingly, 体育平台app jobs in the San Francisco Bay Area pay by far the most.

Research by Deutsche Bank discovered that San Francisco is the US city with the highest salary [2] across all professions. And this seems to apply to careers in the 体育平台app field.

In fact, the average 体育平台app job salary in San Francisco is 2.64x higher than similar positions based in Naperville, Charleston, and New Orleans.

We ran the same salary analysis by state.

体育平台app salary by state

Again, California-based companies pay the most for 体育平台app help. With Northeast states located in and around New York not far behind.

On the other end of the spectrum, Utah, Pennsylvania and Illinois came out towards the bottom of the list.

体育平台app s That Can Code Get Paid More Than Those That Can’t

Speaking of salaries, we found a slight connection between coding requirements and higher salaries.

Specifically, we found that 体育平台app jobs that require coding skills have a 7.3% higher median salary vs those that don’t require web development skills.

Higher median salary for 体育平台app s that code

Which suggests that 体育平台app professionals should invest in their coding skills.

For example, take a look at this job posting from our data set.

Job listing with coding requirements

This job requires “Deep technical experience with HTML, CSS, JavaScript”. And the salary for that position is $120k, which is significantly higher than the $71.6k average 体育平台app job salary for that state.

The Most Popular 体育平台app Job Post Titles Are “Senior 体育平台app Manager”, “Head of 体育平台app ”, and “体育平台app Content Writer”

Next, we decided to analyze the words and phrases that employers use to describe 体育平台app positions.

This is important for two main reasons:

First, 体育平台app s looking for a job can optimize their LinkedIn profiles for the specific terms that recruiters look for. This will not only help people find them. But prospective employers will also likely consider them a better fit for the position if their LinkedIn profile is a 1:1 match for the job title they’re looking for.

Second, these words and phrases can help 体育平台app professionals know where to upskill. For example, knowing that many 体育平台app titles use the term “manager” could help you focus on improving your managerial skills.

To help us find the most common terms used, we tokenized job titles into single words. And visualized their relative frequency.

Most common words in 体育平台app job titles

(Note: stop words [3] and words that appeared less than 7 times were removed).

As you can see, the most common single words used In 体育平台app job titles are “Manager”, “Specialist” and “Marketing”.

In a second step, we analyzed sequences of words in our dataset of job titles.

Most common phrases in 体育平台app job titles

This analysis revealed that employers are posting jobs that include phrases like “Senior 体育平台app manager”, “Head of 体育平台app ”, and “体育平台app Content writer”.

We also discovered that, based on the fact that the second most common phrase was “remote work possible”, that a large number of 体育平台app roles are remote. Not surprisingly, mentions of this specific phrase seemed to increase after COVID.

Only 22.9% of 体育平台app Jobs Emphasize Technical Skills

Is 体育平台app a highly-technical job that involves crawling, indexing and deep knowledge of canonical tags?

Or is it more of a soft skill that’s more about content, copywriting and social media?

It’s really a mix of both.

Which is why we wanted to figure out the type of 体育平台app positions that recruiters look for most often: technical 体育平台app positions? Or 体育平台app roles that focus more on non-technical skills?

Here’s what we discovered:

Highly technical 体育平台app jobs

77.1% of 体育平台app job titles include non-technical descriptions, like “manager” and “marketing”.

While only 22.9% of job titles in the 体育平台app field included technical terms, like “technical” and “analytics”.

(Although, as I mentioned earlier, 体育平台app s with coding skills get paid more. So that’s important to keep in mind here. Just because a title is more common doesn’t mean that it’s necessarily more desirable).

In short: most 体育平台app positions are for non-technical positions that emphasize non-technical skills like “strategist”, “manager”, and “writer”.

We also looked at the terms used in job descriptions . Here’s a word cloud of terms that employers use in job descriptions when hiring 体育平台app professionals.

Job description terms – Word cloud

Companies Based In New York, San Francisco, Austin and Chicago Have the Highest Number of Job Offers in the 体育平台app Industry

We analyzed our database of 体育平台app job postings by city and state.

First, we found that these US cities had the highest number of jobs for 体育平台app professionals.

US cities with highest number of 体育平台app jobs

Here’s a detailed breakdown of this data.

US cities 体育平台app jobs breakdown

We also looked at 体育平台app job postings by state. US states with a large number of postings for 体育平台app positions include California, New York, Texas, Florida, Illinois, and North Carolina.

体育平台app job postings by state

Industries With The Highest Number of 体育平台app Job Postings Include Advertising & Marketing, Staffing & Outsourcing and IT

We decided to break down 体育平台app job postings by sector and industry.

Specifically, we wanted to answer the question: which industries hire 体育平台app talent the most?

First, we analyzed the number of 体育平台app job postings by sector.

体育平台app job postings by sector

Business services and IT are the two sectors that hire for 体育平台app help most often. This finding probably won’t surprise anyone in the 体育平台app industry.

After all, US businesses spent approximately $700B on marketing services, according to industry research by Borrell Associates [4] . And all of those digital marketing agencies need 体育平台app staff to serve clients.

We also decided to look at the number of 体育平台app positions posted by industry. Here’s what we discovered.

Number of job postings by industry

Again, no big surprises here. Advertising and marketing businesses are by far the leaders when it comes to hiring 体育平台app professionals. You also have industries that tend to do well with or without 体育平台app (like banks) hiring relatively little in the way of 体育平台app help.

64.3% of 体育平台app Positions Don’t Require a College Degree

Does a college degree help you land a competitive 体育平台app position?

According to our data, not necessarily.

We found that 64.3% of all 体育平台app positions have no degree requirement at all.

体育平台app positions with no degree requirement

However, a fair number of 体育平台app job postings (29.8%) did require a bachelor’s degree of some kind. Very few looked for candidates with advanced degrees.

For example, take this posting from our data set.

Job listing with no degree requirement

This is a relatively high-paying managerial role. Yet the position doesn’t require a bachelor’s degree.

That said, if you’re looking for a job in 体育平台app , a bachelor’s or master’s degree isn’t going to hurt you.

But it’s clear that search engine optimization is such a fast-changing field. Which is why most employers aren’t super interested in candidates that learned 体育平台app from a university. Instead, they prefer candidates with lots of hands-on experience from optimizing sites in the real world.

The Most In-Demand Programming Languages In 体育平台app Are HTML, CSS, JavaScript, Go, SQL and PHP

As we covered earlier, only a small fraction (22.9%) of 体育平台app job postings are for technical 体育平台app positions. And that technical-focused 体育平台app positions tend to pay more.

Which is why we wanted to dig a bit deeper into what specific technical skills employers look for in an 体育平台app pro. And what coding languages they want candidates to have experience with.

Here’s what we found.

Most in demand programming languages

Considering that HTML and CSS are essentially the building blocks of developing websites and web apps, it makes sense that these two skills would come out on top. And when you keep in mind that 96.2% of all websites online use JavaScript [5] , it also makes sense that employers would seek out technical 体育平台app professionals that know JS.

We also looked at the combination of languages that businesses hired for when looking to fill 体育平台app roles.

Combinations of programming languages in job descriptions

This was essentially a remix of the above findings. HTML again dominates the list. CSS and JS are also in high demand.

The COVID-19 Pandemic Didn’t Seem to Negatively Impact The 体育平台app Industry

Mass shutdowns in response to COVID-19 led to millions of people filing for unemployment.

We hypothesized that job postings for 体育平台app professionals may significantly slow during and after the most intense period of the COVID-19 pandemic.

However, the data shows that businesses were still hiring 体育平台app professionals during the pandemic. A trend that has continued even as shutdowns in many states were lifted in late May and early June.

体育平台app job postings during COVID pandemic

For this analysis we divided a timeline as “before” and “after” COVID. We considered “after” COVID the day that the number of COVID-19 infections hit 100 in the US. And we looked at 体育平台app -focused job postings on LinkedIn during that time frame.

Although the US economy took a hit during COVID, it appears that the 体育平台app industry may have gone unscathed. In fact, job postings have significantly increased.

On further analysis, this finding makes sense. Shutdowns forced many businesses to go online for the first time. Or to scale up their existing online presence. Which may have led businesses to realize that they need to hire 体育平台app help to succeed online.

Most 体育平台app Positions Require 2-5 Years of Experience

Next, we looked at the length of experience that 体育平台app positions required.

Here’s the breakdown:

Years of experience required for 体育平台app position

As you can see, many 体育平台app jobs require between 2 and 5 years of experience in the field.

This is likely due to the fact that the 体育平台app field is relatively new. There simply aren’t many candidates out there with 10+ years of 体育平台app experience.

There’s also the question of how valuable a certain number of years of experience is in the world of 体育平台app . 体育平台app , like coding, is a performance-based type of role.

Having years of experience is nice to have. However, most employers want 体育平台app professionals that can help them rank higher in Google. Whether that ability comes from 1 year or 10 years of experience doesn’t seem to matter much in the eyes of most employers.

36.6% of 体育平台app Positions Cite Experience With a Specific 体育平台app Tool

Most 体育平台app professionals use a number of tools as part of their job.

We were curious to see how many job postings require experience with a specific piece of 体育平台app software. And which tools were cited most often.

Firstly, we found that 63.4% of 体育平台app job postings require candidates to have first-hand experience with a piece of 体育平台app software.

Number of tools mentioned in job descriptions

This doesn’t necessarily mean that the other roles won’t involve using an 体育平台app tool. They likely will. It’s just that a certain percentage of employers may be comfortable training new hires on the tools that they use most often.

Second, we wanted to answer the question: for those postings that did require experience with a tool, which specific tool were they most interested in?

Here are the tools that employers want 体育平台app hires to know how to use.

Tools that employers want 体育平台app hires to use

Google Analytics was (by far) the most commonly cited tool. According to BuiltWith, 85% of the top 100k websites in the world [6] have Google Analytics installed. And considering that Google Analytics is a key tool for doing 体育平台app -related work, it makes sense that it would come out at the top of this list.

The rest of the top 6 were a mix of paid and free tools that are 100% dedicated to 体育平台app and SEM: SEMrush, Google Search Console, Moz Pro, Ahrefs, and Screaming Frog.


I really hope you enjoyed this report. You can see a full breakdown of our data analysis right here [7] . We also have a GitHub repository of the data that we used [8] .

Now I’d like to hear from you:

Which finding from today’s report did you find most interesting?

Or maybe you have a question about something that I covered.

Either way, I’d like to hear from you. So go ahead and leave a comment below.

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