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体育平台app Web Design  /  体育平台app  /  The most memorable Google algorithm updates of all time


Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms [1] . A fun topic is asking an 体育平台app which Google algorithm update felt the biggest to them in their 体育平台app careers.

In my keynote during our virtual SMX Next [2] last month, I covered the past 20 years [3] of Google algorithm updates and what 体育平台app s need to focus on in the future. I later hosted a panel with a few veteran 体育平台app s [4] to discuss Google algorithms, including their most memorable Google updates.

Panda vs. Florida updates

The two Google algorithm updates that really stood out for the panel were the Google Panda update [5] from 2011 and the Google Florida update from 2003. Both of these updates really shook the 体育平台app space and shaped the future of how 体育平台app s practiced.

While the Florida update was the first big Google algorithm update that caused many web sites to go belly up, it would not be the last. Florida was a clear message from Google that using 体育平台app techniques to manipulate its search results could come with consequences. Google has fought against blatant manipulation tactics every day since.

“Florida was the one the updates that’s just that is going to go down forever as one of the things that started to change the face of 体育平台app ,” Todd Friesen, director of digital strategy & 体育平台app at Salesforce said. Todd added “nothing-nothing on that scale had ever happened” with Google prior to that. Todd equated it to when “Death Star blew up Alderaan, and you know, all the voices of the 体育平台app s that cried out were silenced,” he said. “That was Florida.”

The Panda update took things up yet another notch. 体育平台app s would target long-tail keywords with a lot of variations of content pages. After Panda, Google showed that it didn’t want low-quality unique content pages with subtle differences between a blue medium-sized widget and a red medium-sized widget.

The content strategies 体育平台app s devised for years prior went out the window.   “I think was it was a good thing for the universe, I’m not gonna pretend it wasn’t,” Carolyn Shelby, manager of 体育平台app at ESPN said. It was probably as big as Florida, she said.

Eric Wu, VP of product growth at Honey Science, says Panda was the most memorable for him. He was working at Demand Media then and he said, “I think we went from like a billion-dollar market cap to like six hundred million dollar market cap overnight.”

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Don’t forget Penguin

Although Penguin was not mentioned in the talk, I think most in the 体育平台app industry would put Penguin right up there in terms of Google search algo updates that had a massive impact.

Link building, up until Penguin, was a pretty aggressive tactic some 体育平台app firms used. Penguin put some 体育平台app companies that were almost fully vested in link building at scale, and often with little focus on quality, out of business.

Penguin may have had a relatively small impact in the percentage of search results changed — about 3% of results changed [6] , compared to Panda’s impact on almost 12% of results [7] — but it sent a ripple through the 体育平台app industry.

Ongoing iterations and lessons from history

Panda, Penguin and the many Core updates have had multiple iterations. Core updates now happen every few months with tweaks in-between.

It is hard to say which was the most memorable update, but I think most 体育平台app s who have been doing 体育平台app for a while would never forget Florida, Panda or Penguin updates. Do Core updates or an unconfirmed “Phantom” update stand out? It depends on if what you were working on at the time was impacted by it.

We are still just starting to see and understand the broader implications of Rank Brain, neural matching [8] and natural language learning on search results and 体育平台app .

We can learn a lot by looking back at the history of 体育平台app and Google algorithm updates. Make sure you don’t put all your eggs in one basket, as they say. That means, don’t only do link building or only do content development or only do technical 体育平台app in your 体育平台app tactics. It also means don’t rely only on Google search to send you traffic, look to diversify.

And as I’ve said many times, you can stay two steps ahead of the Google algorithm updates by understanding what it values and doesn’t. Make sure your site is what future Google algorithm updates want to rank for its users [9] .

More from SMX Next

About The Author

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick [10] , a NY based web consulting firm. He also runs Search Engine Roundtable [11] , a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry [12] and he can be followed on Twitter here.


  1. ^ Google’s search ranking algorithms (
  2. ^ SMX Next (
  3. ^ past 20 years (
  4. ^ panel with a few veteran 体育平台app s (
  5. ^ Google Panda update (
  6. ^ 3% of results changed (
  7. ^ 12% of results (
  8. ^ Rank Brain, neural matching (
  9. ^ Make sure your site is what future Google algorithm updates want to rank for its users (
  10. ^ RustyBrick (
  11. ^ Search Engine Roundtable (
  12. ^ Cartoon Barry (

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