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体育平台app Web Design  /  体育平台app  /  The impact of Coronavirus on digital marketing and effective solutions


30-second summary:

  • Digital marketing is not a quick-fix  solution  to  gain momentum. It does not give you visibility  overnight . If you are using digital marketing techniques such as search engine optimization (体育平台app ) or social media marketing (SMM).
  • Consumer behavior has  changed  drastically. We all  see a different consumer today. 
  • The pressing question remains, “What strategies should digital marketers follow?”  
  • Co-founder of Lbswebsoft gives you a quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times.

The outspread of coronavirus disease (COVID 19) has  affected  everyone on the planet. This is for the first time in the history of mankind when more than 70% of countries  –  w hich include developed, developing ,  and  underdeveloped nations    are under lockdown.   It has already caused huge unrest in the global economy .  

People have lost their  jobs and are left with no  or limited  source s  of income ,  companies specifically small and medium cap businesses are shutting down . G iants are  putting many of their processe s on hold .   A number of government organizations, too, have been closed down as a preventive measure for corona virus  sprea d ing .  

How the  c oronavirus  is driving new changes in d igital  m arketing  

Coronavirus lockdown has  halted many business processes sta r ting from manufacturing , supply chain  to  logistics, and  marketing.   

Some businesses  have  closed or  paused  their digital marketing  activities  temporarily, citing  the health concerns of  their employees.   If you are on that side,  what you will have  in the end  is  drastically decreased online traffic, sales,  engagement,  conversation ,  and pushed down  search ranking.  

Digital marketing is not a quick-fix solution  to  gain momentum. It does not give you visibility  overnight . If you are using digital marketing techniques such as search engine optimization (体育平台app ) or social media marketing (SMM) – I believe you are already aware that  your  implementations take three to four months’ time  to  give results.  

So, if you choose to stop working on digital marketing, you  would see  a severe  downfall after a  quarter or so.    

The solution

This is a  difficult time for us all.   You as an employer  will need  to  keep your workers motivated in order to ensure that the work does  not gets delayed or stopped.  Asking to work from home will be a great support for your employees, as well as for your digital marketing.  

But the most important question here is ,  what strategies should digital marketers follow?   

Consumer behavior has changed  drastically. We all  see a different consumer today. As mentioned above, markets are closed ,   necessities  are out of stock or  being sold at 30% to 50%  increased  rates ,  buyers and their families are staying at home – some of which have lost their jobs and have  limited source s of earning.  

This  behavioral  shift has   changed the market scenarios as well. We have a completely different market  to serve.  

W ith that  said , we  will need a different approach to  marketing.  

Develop a  s hort- t erm  strategy and see how the market conditions behave

 A pro tip for  digital marketing is  – keep it flexible.  If there are provisions for alterations in  your digital marketing strategy, you would be able to adapt to any situation.  

Which strategy suits your business and which doesn’ t – it  can only be measured after it is  implemented .   Your digital marketing strategy should  be  flexible enough  to  come out of any situation .  

Moving  back to the  ongoing corona  situation , y ou will need to  develop  a different , short-run   strategy  to implement during the  lockdown.   You can start by:  

  • Understand  the audience  
  • Assess whether your product is in demand  
  • Evaluate the amount of  website  traffic and its source  
  • Notice how  the user behavior  on your website  

Prepare a  marketing strategy around these factors .  If your product is in  demand , you can  draw in  a huge amount of traffic through your  local implementations.    [1]

And i f it doesn’t fall into that category, you can  lure  them  in  by offering  discounts and  lockdown special offers  like  Neil Patel did by making many features of  his  Ubersuggest  free  and  did by offering free shipping  during the  l ockdown.  

More focus on pay-per-click (PPC)

Believe it or not, cost-per- click (CPC) is proving more yielding for marketers during  the  corona lockdown.  Since  the  supply of goods is limited there are fewer ads on  leading  marketing channels including  Google Ads, Twitter Ads, and Facebook Ads.  

The traffic and  searches  both are  high but  the  competition and with that, the  cost of paid ads  have  taken a downward  trend .   It  could be  great  opportunity for  your brand to gain exposure and  increase traffic and sales.  

Y ou can combine 体育平台app , SMO with PPC  in your digital  marketing  strategies .  Here is  how to get started on your per-per-click :   [2]

  • Identify your ad  and campaign  objectives  
  • Discover the best  marketing channel  
  • Determine your funnel  
  • Observe the  results and refine your  implementation  

Organize w ebinar s   and w eb c ast

Webinars  and webcasts have emerged as  a great marketing tool in recent.  

In fact, i t is the most  engaging  content  type  today .  Stats  show  that  more than  80% of  users prefer watching brand videos  rather than reading their blogs  or  scanning through their social  network  text updates .     [3] [4]

You can take this opportunity to  engage with your audience  a n get new sign-ups and sales , eventually .  

If your physical events such as product launch, marketing seminars were canceled or postponed, through which you had plans to gain traction, you could still go that way.  

Just  prepare a content strategy , choose the  right  platform,  and  assemble  the pieces of equipment, and you are ready for your  webinar  or webcasting.  

Quick tips to help you get started   with your  webinar and live streaming marketing: [5]

  • Always do a live-run test beforehand  
  • Use  the questions asked for your blog topic  
  • Promote the  event across social networks in advance  
  • And most importantly, plan the content and context of your  webinar  well  

The last point will require you to  dig  the trends  and find an expert  or two  to  be present at your event.  

Bottom line

When traffic and sales are down, a large number of marketers forget their  customers.  What  they  have their focus on is –  sales, sales, and sales.  

But, who gives you sales? Your customers, of course. During the Coronavirus lockdown, people aren’t actually  buying much .  

If you forget them, you will lose them.  And getting new customers after the lockdown is over is going to  be  an intricate affair. So, the best  practice is to – never actually  forget them.  

You  can stay  connect ed   with them  on social networks. Just for a friendly reminder: Social network is a marketing channel – but that does not mean you should always  use it  to  market your brand.  Rather, use it to empathize with your followers, listen to their  stories  and tell them yours,   and  respond to their  comments and mentions.  

Many brands are using  social networks to show how they are contributing to the wellness of the  communities during the  corona  crisis . If you are  also doing social work, social media is the right place to tell everyone about it .  It will help reestablish you as a  responsible  brand – which without a doubt  would be a one up   for  your  marketing  success.

Birbahadur Singh Kathayat is an Entrepreneur, internet marketer, and Co-founder of Lbswebsoft. He can be found on Twitter  .

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