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As automation, machine learning and artificial intelligence help power more of digital marketing, our skills and the way we work to accomplish our marketing goals need to involve. I spoke about how to emerge a more nimble and successful PPC marketer in the predictive marketing era [1] during SMX Next. Later that day, on a special Live with Search Engine Land, I spoke with two in-house marketing leaders, Natalie Barreda , senior manager of media at T-Mobile, and Mike Henderson , chief marketing officer at Surety Bonds, about this topic.

We discussed the skills that have helped them in their own digital marketing careers, what they look for when hiring and the marketing skills that will be most in-demand in this new era.

Watch the full session above and subscribe to  Search Engine Land’s YouTube channel [2]  to keep up with future Live with Search Engine Land episodes.

Live with Search Engine Land’s weekly meetups are about giving great marketers a platform to inform, support and convene our global community. If you have an idea for a session or would like to join a panel, email [3] .

More from SMX Next

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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