Google adds ‘Black-owned’ business attribute to local listings
Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below.
Why we care
Google said it has seen “a surge in online searches for Black-owned businesses” in recent months — a period in which the Black Lives Matter movement gained momentum. Distinguishing Black-owned businesses in local search may help those businesses attract visibility in Search and Maps and gain customers.
“With this attribute, our goal is to make Search and Maps more inclusive and help support Black-owned businesses when they need it most,” Jewel Burks, head of Google for Startups U.S. said in Thursday’s announcement.
More on the news
- In addition, the company said it is partnering with the U.S. Black Chambers, Inc., an organization that includes 145 Black Chambers of Commerce and 326,000 members nationwide, to spread awareness for the new attribute.
- Google also announced the inaugural class of the Google for Startups Accelerator for Black Founders on Thursday.
- In April, more than 40% of Black business owners reported that they weren’t working, compared to only 17% of white small business owners, according to an analysis of government data reported on by The New York Times.
- In 2018, Google introduced family-led, veteran-led and women-led attributes in Google My Business.
About The Author
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
- ^ Google My Business (searchengineland.com)
- ^ announcement (www.blog.google)
- ^ Grow with Digital Coaches (grow.google)
- ^ inaugural class (developers.google.com)
- ^ reported (www.nytimes.com)
- ^ family-led (searchengineland.com)
- ^ veteran-led (searchengineland.com)
- ^ women-led attributes (searchengineland.com)
Powered by WPeMatico