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体育平台app Web Design  /  体育平台app  /  Replay: What 体育平台app s need to know about Bing Webmaster Guidelines

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Microsoft released a significant update to its Bing Webmaster Guidelines [1] last month. To dig into the changes, Search Engine Land contributing editor, Barry Schwartz, spoke Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land [2] about what the updates mean for 体育平台app s. Olson and Canal were both directly involved in this latest evolution of the guidelines.

Bing first published its webmaster guidelines in 2012 and it had been a while [3] since they were updated. In this episode, you’ll learn about the changes to the guidelines and and why Olson, Canal and others involved made them.

Olson and Canal discussed why 体育平台app s should focus on intent versus keywords, what they should focus on in the new guidelines and much more. There is also an entire section in the guidelines on ranking factors—relevancy, quality, freshness, user engagement, page load time and more. Information around the URL submission API, support of rel=”sponsored” and rel=”ugc”, how Bing indexes JavaScript, the evergreen BingBot [4] is also covered in the updated guidelines.

Watch the full session above, or jump to certain segments via the timestamps below.

Be sure to subscribe to Search Engine Land’s YouTube channel [31] to keep up with future Live with Search Engine Land episodes.

Live with Search Engine Land’s weekly meetups are about giving great marketers a platform to inform, support and convene our global community. If you have an idea for a session or would like to join a panel, email  kbushman@thirddoormedia.com [32] .


About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

References

  1. ^ Bing Webmaster Guidelines (searchengineland.com)
  2. ^ Live with Search Engine Land (searchengineland.com)
  3. ^ been a while (searchengineland.com)
  4. ^ evergreen BingBot (searchengineland.com)
  5. ^ 00:00 (www.youtube.com)
  6. ^ 01:30 (www.youtube.com)
  7. ^ 02:18 (www.youtube.com)
  8. ^ 03:15 (www.youtube.com)
  9. ^ 05:45 (www.youtube.com)
  10. ^ 08:40 (www.youtube.com)
  11. ^ 11:19 (www.youtube.com)
  12. ^ 13:30 (www.youtube.com)
  13. ^ 17:02 (www.youtube.com)
  14. ^ 20:52 (www.youtube.com)
  15. ^ 24:22 (www.youtube.com)
  16. ^ 29:45 (www.youtube.com)
  17. ^ 33:32 (www.youtube.com)
  18. ^ 35:59 (www.youtube.com)
  19. ^ 39:28 (www.youtube.com)
  20. ^ 41:28 (www.youtube.com)
  21. ^ 43:49 (www.youtube.com)
  22. ^ 45:00 (www.youtube.com)
  23. ^ 47:12 (www.youtube.com)
  24. ^ 48:46 (www.youtube.com)
  25. ^ 49:44 (www.youtube.com)
  26. ^ 50:57 (www.youtube.com)
  27. ^ 52:56 (www.youtube.com)
  28. ^ 54:53 (www.youtube.com)
  29. ^ 56:16 (www.youtube.com)
  30. ^ 59:13 (www.youtube.com)
  31. ^ Search Engine Land’s YouTube channel (www.youtube.com)
  32. ^ kbushman@thirddoormedia.com (searchengineland.com)

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