PROFESSIONALLY OPTIMIZED WEBSITES STARTING AT $995
Our team of SEO Web Design gurus are standing by to assist you achieve your online marketing goals.

+1-971-599-3330

info@seowebdesignllc.com

REQUEST QUOTE
SEO Web Design, LLC aims to improve business by delivering effective solutions based on innovative technologies and professional designs. Discover the variety of services we offer and convince yourself on the basis of the latest works that we've done. We love building fresh, unique and usable websites optimized specifically for your niche.

Responsive Web Design

SEO / SEM / Social Media

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Web Hosting
Top
SEO Web Design / SEO  / Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced[1] Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier.

Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft.

AI-powered recommendations. Recommendations, which were released as a closed beta[2] in November, are now available globally. Denoted with a lightbulb icon, recommendations can include suggestions for bid optimizations, new keywords to add, and fixes for ad groups that are missing ads or keywords.

Advertisers can implement recommendations directly from Microsoft Advertising Editor’s error pane or review recommendations and their estimated impact before applying them.

Campaign-level audience targeting. Previously only accessible in the Microsoft Advertising UI, the ability to apply audience targeting at the campaign level is now also available in Microsoft Advertising Editor.

Advertisers can have targeting associations at either the ad group or campaign level, but not both. And, exclusions are allowed at both the ad group and campaign levels.

Why we care. Automated recommendations may help prevent advertisers from missing out on potential traffic. Both the recommendations and campaign-level associations features can also help advertisers save time, which can quickly add up if they’re managing numerous campaigns.

These updates will also help Microsoft Advertising Editor keep up with Google Ads Editor[3], which has its own version of budget recommendations.


About The Author

George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.

References

  1. ^ announced (about.ads.microsoft.com)
  2. ^ released as a closed beta (searchengineland.com)
  3. ^ Google Ads Editor (searchengineland.com)

Powered by WPeMatico

sel@seowdllc.com

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.