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体育平台app Web Design  /  体育平台app  /  More than 70% of 体育平台app s in the U.S. are men, make more than female colleagues


There is still considerable gender inequality in 体育平台app . In 2015, female 体育平台app s represented about 30% of the industry, according to a survey [1] from Moz. That percentage hasn’t budged in five years, according to a new global survey [2] of 652 体育平台app s from Nicole DeLeon’s North Star Inbound [3] .

Men represented 68.4% of survey respondents, while women were 29.3%. A small percentage declined to state or identified as non-binary.

U.S. slightly worse than average. Broken down by geography, the U.S. numbers were somewhat more skewed than the overall sample. Male 体育平台app s comprised 70% of respondents. However there were even greater male-to-female ratios in Asia, the U.K., Australia and Central and South America.

One thing to keep in mind: the sample of 652 respondents means that when it’s segmented by geography, the numbers may become too small to be representative. But, the data is consistent with other, previous surveys.

Geography and 体育平台app gender diversity

Source: North Star Inbound.

The pay gap remains. A recent BrightLocal survey [4] about people working in local 体育平台app specifically found a pay gap of roughly 14% between men and women. Men were also more likely to occupy senior roles in agencies.

The North Star Inbound survey found that across the board women were making and charging less than their male counterparts, whether in agencies or as freelancers. For 体育平台app s who use retainers, “those identifying as male charge a median retainer of $2,250 a month while those identifying as female charge a median of $1,750.”

Among those billing on a project basis, men were charging nearly 67% more. Male freelancers reported “a median of $5,000 vs. $3,000 for female-identifying 体育平台app s.” The disparity was even greater for agencies charging by project: $8,750 per project for men, $2,250 for women.

In-house, technical 体育平台app and freelancers. Findings from in-house 体育平台app s in the North Star Inbound survey were somewhat encouraging. Women and men equally “reported strong levels of interdepartmental cooperation and support for 体育平台app priorities.” And, women appear to be slightly more satisfied than men with in-house support, staffing, budget and tools.

But in technical 体育平台app , there’s a significant gap between men and women. Roughly 22% male respondents identified themselves as technical 体育平台app experts compared to just under 13% of women.

Finally, women were more likely than men to be 体育平台app freelancers: 17.7% for women vs. 10.6% of men. The survey hypothesizes this is due to the greater need for flexible scheduling among women. “Part of the appeal may be flexibility around childcare, but control over income was also a factor for some of the 体育平台app s we interviewed,” North Star Inbound explained.

Why we care. Organizations that feature greater diversity in their leadership teams are more likely to be innovative [5] with corresponding revenue growth. Indeed, diversity is good for the bottom line. But, overcoming institutional bias and gender discrimination is an ingrained and even structural problem that will take concerted effort over a period of years to overcome.

While there are some areas to be optimistic about in the survey data — and despite some very successful, high profile female 体育平台app s [6] in the industry — there has been only limited progress in the past five years. Clearly, we need to do much more in the way of training, mentoring and cultural change.

RELATED: 13 stories of women who are shaping the 体育平台app field [7]

About The Author

Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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